Levi’s unveils new Icon store at Palladium Mall Mumbai
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American denim brand Levi’s has opened an Icon store at Palladium Mall, in Mumbai.
Spanning 5197sqft, the boutique features an indigo ombre facade, with the ceilings, walls, and pillars painted in indigo.
The store aims to deliver an elevated shopping experience, offering bespoke alterations, custom embroidery, and distressing.
At the same time, a spacious lounge area has been incorporated, allowing visitors to shop and engage at their own pace.
Hiren Gor, GM for South Asia at Levi Strauss & Co, said the new Icon store supports the brand’s expanding direct-to-consumer strategy in India.
“Mumbai remains a key market for us,” he said. “Palladium Mall, known for its premium luxury retail mix and fashion-forward consumers, provides the perfect setting for our latest Levi’s Icon store.”
Questions & Answers
Q.What kind of unique services will the new Levi's Icon store offer customers?
What kind of unique services will the new Levi's Icon store offer customers?
The new boutique aims to provide an elevated shopping experience through bespoke alterations, custom embroidery, and distressing services. A spacious lounge area is also included for visitors to shop and engage at their own pace.
Q.What is the size of the new Levi's Icon store in Palladium Mall, Mumbai?
What is the size of the new Levi's Icon store in Palladium Mall, Mumbai?
The new Levi’s Icon store, located in Palladium Mall, Mumbai, spans an area of 5197 square feet. Its design features an indigo ombre facade, with the ceilings, walls, and pillars painted in indigo.
Q.Why did Levi's choose Palladium Mall for its latest Icon store in Mumbai?
Why did Levi's choose Palladium Mall for its latest Icon store in Mumbai?
Hiren Gor, GM for South Asia at Levi Strauss & Co, stated that Palladium Mall is known for its premium luxury retail mix and fashion-forward consumers. This makes it a perfect setting for the brand's latest Icon store.
Q.How does this new store fit into Levi's overall business strategy in India?
How does this new store fit into Levi's overall business strategy in India?
The new Icon store supports Levi's expanding direct-to-consumer strategy in India, according to Hiren Gor. Mumbai is considered a key market for the American denim brand.
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