Les Georgettes by Altese debuts in Malaysia

French jewellery brand Les Georgettes by Altesse has opened in Malaysia.

Renaissance Luxury Group Apac sales director Elsa Pages said Les Georgettes, with an international distribution network of eight subsidiaries worldwide and premier distributors in more than 60 countries along with 3000 points of sale, considers Malaysia one of the main, mature markets to set the brand presence towards developing the brand throughout South-East Asia.

Les Georgettes by Altese debuted in 2015 in France, and had 600 kiosks across France within its first six months of trading. It pairs high-quality heritage-brand Altesse jewellery with interchangeable Breton leather bands by Texier. Bracelets are the brand’s main products.

The brand’s first kiosk opened at Bangsar Village 2 at the mall’s ground floor under Habib Jewels, whose MD Datuk Seri Meer Sadik Habib said that the kiosk’s gallery-like atmosphere allowed customers to walk around casually.

“We travel a lot to learn the latest trends globally and selectively bring in the best brands to offer world class jewellery items at an affordable price to the market, which is our core value,” he added.

Habib plans to open at least three to five Les Georgettes by Altesse stores within this year, starting in Klang Valley and potentially extending to Johor Baru, Penang and East Malaysia. The total investment for one kiosk is between RM500,000 to RM1 million (US$124,000 to $248,000).