Les Georgettes by Altese debuts in Malaysia
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French jewellery brand Les Georgettes by Altesse has opened in Malaysia.
Renaissance Luxury Group Apac sales director Elsa Pages said Les Georgettes, with an international distribution network of eight subsidiaries worldwide and premier distributors in more than 60 countries along with 3000 points of sale, considers Malaysia one of the main, mature markets to set the brand presence towards developing the brand throughout South-East Asia.
Les Georgettes by Altese debuted in 2015 in France, and had 600 kiosks across France within its first six months of trading. It pairs high-quality heritage-brand Altesse jewellery with interchangeable Breton leather bands by Texier. Bracelets are the brand’s main products.
The brand’s first kiosk opened at Bangsar Village 2 at the mall’s ground floor under Habib Jewels, whose MD Datuk Seri Meer Sadik Habib said that the kiosk’s gallery-like atmosphere allowed customers to walk around casually.
“We travel a lot to learn the latest trends globally and selectively bring in the best brands to offer world class jewellery items at an affordable price to the market, which is our core value,” he added.
Habib plans to open at least three to five Les Georgettes by Altesse stores within this year, starting in Klang Valley and potentially extending to Johor Baru, Penang and East Malaysia. The total investment for one kiosk is between RM500,000 to RM1 million (US$124,000 to $248,000).
Questions & Answers
Q.Why has Les Georgettes by Altesse chosen Malaysia as a key market for expansion?
Why has Les Georgettes by Altesse chosen Malaysia as a key market for expansion?
Les Georgettes considers Malaysia a main, mature market, aiming to use its presence there as a base for developing the brand across South-East Asia.
Q.What is the typical investment required for one of the new Les Georgettes by Altesse kiosks?
What is the typical investment required for one of the new Les Georgettes by Altesse kiosks?
The investment for a single kiosk is estimated to be between RM500,000 and RM1 million, which is approximately US$124,000 to US$248,000.
Q.What kind of products does Les Georgettes by Altesse primarily offer to customers?
What kind of products does Les Georgettes by Altesse primarily offer to customers?
The brand's main products are bracelets, which combine high-quality Altesse jewellery with interchangeable Breton leather bands made by Texier.
Q.How quickly did Les Georgettes expand in France after its initial debut?
How quickly did Les Georgettes expand in France after its initial debut?
After debuting in France in 2015, Les Georgettes by Altesse established 600 kiosks across the country within its first six months of trading.