Lenovo Indonesia flagship opens
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Lenovo Indonesia has opened its first flagship store in Jakarta.
It is the first time the Chinese technology giant has showcased products from all the categories it competes in under the one roof in Indonesia.
The new store is located in Ratu Plaza Jakarta, providing customers with an integrated one-stop service.
Lenovo Indonesia GM Rajesh Thadani said the company’s existing stores in Indonesia tended to focus on specific categories.
“With this flagship store concept, we can provide our customers with all Lenovo products from servers, PCs, smartphones and tablets through end-to-end [sales],” he said.
Another 11 flagship stores are planned for Indonesia over the next three years, three of them within six months.
Intel and IT Gallery are partnering in the stores’ development.
Lenovo is actively building its brand awareness across Asia with a goal to become a major vendor of smartphones as well as building upon its market leadership in laptops.
Questions & Answers
Q.What is unique about this new Lenovo store compared to its existing outlets in Indonesia?
What is unique about this new Lenovo store compared to its existing outlets in Indonesia?
This is the first time Lenovo has showed products from all its categories under one roof in Indonesia. Existing stores previously focused on specific product lines, whereas this flagship offers an integrated one-stop service.
Q.How many more flagship stores does Lenovo plan to open in Indonesia and over what timeframe?
How many more flagship stores does Lenovo plan to open in Indonesia and over what timeframe?
Another 11 flagship stores are planned for Indonesia within the next three years. Of these, three are expected to open within the next six months as part of their expansion strategy.
Q.Which companies are collaborating with Lenovo on the development of these new stores?
Which companies are collaborating with Lenovo on the development of these new stores?
Intel and IT Gallery are partnering with Lenovo Indonesia in the development of these flagship stores. This collaboration aims to support the expansion and integrated service concept.
Q.What are Lenovo's broader brand awareness goals in Asia, particularly regarding product categories?
What are Lenovo's broader brand awareness goals in Asia, particularly regarding product categories?
Lenovo is actively building its brand awareness across Asia, aiming to become a major vendor of smartphones. They also intend to build upon their existing market leadership in laptops.
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