Lemonilo Launches Brownies Cruunchy Shoor for IDR 2,000

Indonesian healthy snack brand Lemonilo introduced Brownies Cruunchy Shoor in September 2026. The dark chocolate snack is priced at IDR 2,000, making it affordable and accessible for children.

The product combines the bold taste of dark chocolate with a crunchy texture, targeting the snacking habits of Generation Alpha as a pocket-friendly treat.

Expanding the Gluten-Free Bakery Line

Alongside the rollout, Lemonilo launched Brownies Crispy Lemon Cheese as a new flavour, complementing its existing cheese option.

Cassava flour replaces wheat across the Crispy range to keep recipes gluten-free. Lemonilo formulated the items without artificial preservatives, synthetic dyes, or artificial sweeteners. The company is pitching the lineup as a cleaner choice for higher-margin convenience store shelves.

The Warung Price War

Dropping to IDR 2,000 is an aggressive volume play for a brand built on premium, health-oriented noodles and baked goods. Established giants Mayora Indah, Wings Group, and Garudafood dominate Indonesia’s entry-tier snack shelves. They defend that IDR 1,000 to IDR 2,000 price window through massive distribution networks.

Protecting margins at this price point will depend on packaging scale and tight supply chains. Cassava and clean-label ingredients cost more than standard palm oil and refined flour. Single-coin pricing leaves no room to absorb cost spikes without shrinking pack sizes.

Building Out Beyond Noodles

The dual launch pushes Lemonilo further beyond its core instant noodle business. It introduced the original Brownies Cruunchy line on TikTok Shop in August 2025 before securing offline store space. Earlier that year, the brand shipped stock to Qatar to test export demand for halal snacks.

Wholesale performance over the coming quarters will show whether the IDR 2,000 price point can deliver sustainable margins in Indonesia’s tier-two and tier-three cities.