Lego sales boosted by blockbuster movie
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Lego A/S, the world’s second-largest toy maker, said on Wednesday that annual revenue rose by 13 percent, boosted by its blockbuster movie and toys from its Star Wars and Friends ranges.
Chief executive Joergen Vig Knudstorp danced on stage and sang the theme song from last year’s The Lego Movie, called “Everything is awesome” as he announced the rise in turnover to DKK28.6 billion (USD4.35b).
The result narrows the gap to American rival and Barbie maker Mattel Inc, which posted a 7 percent drop in annual revenue to USD6.0b.
Questions & Answers
Q.What was Lego's annual revenue for the period reported?
What was Lego's annual revenue for the period reported?
Lego's annual revenue rose to DKK28.6 billion, which is equivalent to USD4.35 billion.
Q.Which specific product lines contributed to Lego's revenue increase?
Which specific product lines contributed to Lego's revenue increase?
The rise in revenue was boosted by its blockbuster movie, as well as toys from its Star Wars and Friends ranges.
Q.How did Lego's performance compare to its main American competitor, Mattel Inc.?
How did Lego's performance compare to its main American competitor, Mattel Inc.?
Lego's 13 percent revenue increase narrowed the gap to Mattel Inc., which reported a 7 percent drop in annual revenue to USD6.0 billion.
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