Lego sales boosted by blockbuster movie

Lego A/S, the world’s second-largest toy maker, said on Wednesday that annual revenue rose by 13 percent, boosted by its blockbuster movie and toys from its Star Wars and Friends ranges.

Chief executive Joergen Vig Knudstorp danced on stage and sang the theme song from last year’s The Lego Movie, called “Everything is awesome” as he announced the rise in turnover to DKK28.6 billion (USD4.35b).

The result narrows the gap to American rival and Barbie maker Mattel Inc, which posted a 7 percent drop in annual revenue to USD6.0b.