Laziz Pizza to fast-track growth with 100 new stores
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Overwhelmed by response to its first 50 stores across India, local brand Laziz Pizza plans to double its outlets in the short term.
Owned by Laziz Food and Beverages, the chain is primarily targeting tier-one, -two and -three cities.
Founder/CEO Keirron Patil says the company started franchising in 2013, and as well as India now has its expansion sights set on Malaysia (it already has one store in Johor Bahru), Singapore, Sri Lanka, Bangladesh and Nepal.
Laziz allows its franchisees to team its outlets with other brands so they can offer customers multiple products under one roof, including a vegetarian outlet. An unusual aspect of the Laziz business is that franchisees are not charged a royalty fee nor have to share profits with the franchisor.
Questions & Answers
Q.What is the primary target market for Laziz Pizza's new stores?
What is the primary target market for Laziz Pizza's new stores?
Laziz Pizza is primarily targeting tier-one, tier-two, and tier-three cities within India for its expansion. This strategy aims to broaden its reach across different urban classifications.
Q.Which countries is Laziz Pizza looking to expand into outside of India?
Which countries is Laziz Pizza looking to expand into outside of India?
Beyond India, Laziz Pizza has set its sights on expansion into Malaysia, Singapore, Sri Lanka, Bangladesh, and Nepal. It already operates one store in Johor Bahru, Malaysia.
Q.What is unique about Laziz Pizza's franchise model?
What is unique about Laziz Pizza's franchise model?
An unusual aspect of Laziz Pizza's franchise model is that franchisees are not charged a royalty fee. They also do not have to share profits with the franchisor, which differs from many traditional franchise agreements.