Lazada strengthens its position as Singapore’s top eCommerce platform with RedMart’s move to the Lazada app
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With RedMart officially completing its move to the Lazada platform on 15 March, customers can now enjoy a one-stop solution for all their shopping needs. Those who buy their groceries online via RedMart now have access to more than 400,000 retailers in Lazada’s ecosystem, all within the same app and at redmart.lazada.sg. The move also makes Lazada the top eCommerce platform in Singapore in terms of traffic and product range.
RedMart’s move is part of Lazada’s plan to become Southeast Asia’s biggest eCommerce ecosystem and offer customers the best selection of products across all categories. Combined with RedMart, Lazada has more than 165,000 grocery and supermarket offerings, more than any other grocer (retail or otherwise) in Singapore and Southeast Asia.
James Chang, CEO of Lazada Singapore, said: “Bringing Lazada and RedMart together is an ambitious project aimed at offering Singapore customers a platform to shop for all their needs more easily and conveniently. Customers can compare similar products across all the retailers in our ecosystem, shop for complementary offerings and benefit from having more payment options, such as the Lazada Wallet.”
“Since making the move, order volume generated via the new RedMart store on Lazada has been encouraging, with customer orders submitted in the first five days after the move (15-19 March) growing at a similar rate as on the previous platform. This shows that we have been successful in bringing together general merchandise and groceries to create a truly one-stop shopping experience. Lazada is now the top eCommerce platform in Singapore, offering more products and attracting more shoppers than any other platform.”
“Lazada will launch the following RedMart features and functionalities by end-June 2019:”
Lazada will be rolling out a series of app updates over the next few months to further enhance the shopping experience for customers.
“We are constantly looking at ways to improve the platform. We take our customers’ feedback seriously and want to ensure that we not only offer them the best selection of products, but also the best user experience,” James added.
Lazada will launch the following RedMart features and functionalities by end-June 2019:
- Order Amend – allowing customers to add more items to an existing placed order;
- Delivery Slot Incentives – incentivising customers to consolidate deliveries within the same area and timeframe to reduce our carbon footprint;
- My List Features – including managing lists and stock up reminders.
Other improvements in the pipeline include:
- Search Functionality – additional sorting by relevance and/or savings;
- Delivery Slot Reservation – allowing customers to reserve their delivery slot before they add items to their shopping cart;
- Order Rescheduling – allowing customers to change their delivery timing post-checkout.
Orders made on the new RedMart on Lazada will continue to be fulfilled according to customers’ chosen two-hour delivery slot between 7AM and 10PM, seven days a week including public holidays, while orders with other Lazada sellers will be fulfilled separately. LiveUp Loyalty Programme members will continue to enjoy free shipping on RedMart for orders over $40, and cashback benefits in the form of Lazada credits which can be used for any orders on Lazada, including for RedMart items.
Questions & Answers
Q.What benefits do customers gain from RedMart’s integration into the Lazada platform?
What benefits do customers gain from RedMart’s integration into the Lazada platform?
Customers can now access over 400,000 retailers within the same app, compare products, and use more payment options like the Lazada Wallet. They also have access to more than 165,000 grocery and supermarket offerings.
Q.How has the order volume for RedMart been since it moved to the Lazada platform?
How has the order volume for RedMart been since it moved to the Lazada platform?
Order volume generated via the new RedMart store on Lazada has been encouraging. Customer orders submitted in the first five days grew at a similar rate as they did on the previous platform.
Q.Which new features are planned for RedMart on Lazada by the end of June 2019?
Which new features are planned for RedMart on Lazada by the end of June 2019?
By end-June 2019, customers can expect features such as Order Amend, Delivery Slot Incentives, and My List Features. These aim to enhance the shopping experience and improve functionality.
Q.How will delivery slots work for RedMart and other Lazada sellers after the integration?
How will delivery slots work for RedMart and other Lazada sellers after the integration?
RedMart orders will continue to be fulfilled within chosen two-hour slots between 7 AM and 10 PM, seven days a week. Orders from other Lazada sellers will be fulfilled separately.
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