Lazada appoints new group CEO
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Alibaba’s Southeast Asian e-commerce arm, Lazada, has named James Dong as its new group CEO as the region’s Shopee-dominated competition steps up.
In his new role, Dong wil oversee Lazada’s expansion plan into Euroupe. The 42-year-old CEO will succeed Chun Li, who will continue serve as adviser to the group’s chairman Jiang Fan and member of Lazada’s board of directors.
Formerly with McKinsey & Co, Dong was head of globalisation strategy and corporate development role at Alibaba Group before joining Lazada as CEO of Lazada Thailand and Vietnam in 2018.
He has subsequently handed up the leadership of Vietnam unit to Kaya Qin, who has been chief operating officer of Lazada Vietnam since 2018, while remaining in his role as CEO of Thailand.
Questions & Answers
Q.What is James Dong's new responsibility as group CEO of Lazada?
What is James Dong's new responsibility as group CEO of Lazada?
As the new group CEO, James Dong will be responsible for overseeing Lazada’s expansion plan into Europe. This is a significant strategic direction for the company, moving beyond its established Southeast Asian market.
Q.Who will James Dong be replacing as group CEO of Lazada?
Who will James Dong be replacing as group CEO of Lazada?
James Dong is replacing Chun Li as the group CEO of Lazada. Chun Li will continue to serve the company as an adviser to the group’s chairman Jiang Fan and as a member of Lazada’s board of directors.
Q.What was James Dong's role before becoming Lazada's group CEO?
What was James Dong's role before becoming Lazada's group CEO?
Before his appointment as group CEO, James Dong was previously CEO of Lazada Thailand and Vietnam, having joined Lazada in 2018. He also held a role at Alibaba Group in globalisation strategy and corporate development.
Q.Who has taken over the leadership of Lazada's Vietnam unit?
Who has taken over the leadership of Lazada's Vietnam unit?
Kaya Qin has taken over the leadership of Lazada's Vietnam unit. She was previously the chief operating officer for Lazada Vietnam, a position she has held since 2018.
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