LA’s NYX Cosmetics closing in Hong Kong
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In an ongoing winding down of its Asian operations L’Oreal-owned NYX Cosmetics has announced in a Facebook post the pending closures of its stores across Hong Kong and Macau.
The move follows the brand’s Malaysian exit and was described as part of a “business strategy readjustment”
The brand entered Hong Kong three years ago and currently has six retail stores: three flagships in Sha Tin, Mong Kok and Tuen Muen, and three counters in department stores.
The company has not given a definite date of the closures, but it advised loyal customers to redeem their membership points before September 15.
So far, NYX does not have an online e-commerce presence in Hong Kong and Macau and it is not ranged by local marketplaces.
Questions & Answers
Q.Why is NYX Cosmetics closing its stores in Hong Kong and Macau?
Why is NYX Cosmetics closing its stores in Hong Kong and Macau?
The closures are described as part of a 'business strategy readjustment' by the L'Oreal-owned brand. This move follows NYX's earlier exit from the Malaysian market, indicating a broader shift in its Asian operations.
Q.When did NYX Cosmetics enter the Hong Kong market and how many stores does it currently operate there?
When did NYX Cosmetics enter the Hong Kong market and how many stores does it currently operate there?
NYX Cosmetics entered Hong Kong three years ago. The brand currently operates six retail stores in the region: three flagship stores and three counters located within department stores.
Q.What options do customers have for redeeming membership points before the closures?
What options do customers have for redeeming membership points before the closures?
Loyal customers have been advised by the company to redeem their membership points before September 15. The article does not specify any other options for using points after this date.
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