LA’s NYX Cosmetics closing in Hong Kong

In an ongoing winding down of its Asian operations L’Oreal-owned NYX Cosmetics has announced in a Facebook post the pending closures of its stores across Hong Kong and Macau.

The move follows the brand’s Malaysian exit and was described as part of a “business strategy readjustment”

The brand entered Hong Kong three years ago and currently has six retail stores: three flagships in Sha Tin, Mong Kok and Tuen Muen, and three counters in department stores.

The company has not given a definite date of the closures, but it advised loyal customers to redeem their membership points before September 15.

So far, NYX does not have an online e-commerce presence in Hong Kong and Macau and it is not ranged by local marketplaces.