Lancome Travel Retail opens airport pop-up

French luxury beauty brand Lancome Travel Retail has opened a Holiday Wonders pop-up store at Singapore’s Changi Airport.

In partnership with The Shilla Duty Free and Changi Airport Group, it is at the Terminal 3 Departure Transit Hall (Central) until November 10.

The first of its kind at the airport and a first for the brand, the pop-up celebrates the brand’s new “Declaring Happiness” global campaign and the release of Lancome Advanced Genifique Sensitive. It also introduces Lancome’s augmented-reality virtual makeover app, Virtual Mirror.

Another digital touchpoint is at the pop-up entrance, where customers can play an interactive game with a chance to win samples of Lancome’s bestselling L’Absolu Rouge lipstick.

Immersive retail experiences at the pop-up invite travellers on an Parisian escapade. Outfitted with wooden floors and chimney, the store also features a special window with an Eiffel Tower view. Customers can take selfies of themselves “flying” over Paris holding a Lancome floating gift balloon at a custom photobooth.

A sharing table lets customers experiment with textures and colours, as well as test-drive tailored skincare routines or makeup looks under the guidance of beauty advisors.

Lancome Travel Retail national makeup artist Vic Tu will host a beauty show at the pop-up on October 14 and 15.

As well as the experiential offerings, travellers can also take advantage of beauty travel exclusives at the pop-up store as well as at Changi Airport’s online duty-free shopping site, iShopChangi. Buyers of the “Your Perfect Travel Companion” sets at the pop-up store will also receive an exclusive collectible, a Lancome x Singapore luggage tag with complimentary engraving services at specified times.