Lalamove delivers good luck during Chinese New Year

1 min readUpdated Jun 4, 2025Feb 3, 201610:20 PM

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Hong Kong based logistics app provider, lalamove is going bananas over the Year of the Monkey with delivery discounts for new and existing customers in Thailand. The number eight symbolizes good luck and prosperity in Chinese culture and lalamove is bringing eight days of delivery discounts leading up to Chinese New Year.

From today, Monday, February 1^st until Monday, 8^th February, 2016, inclusive, first-time lalamove customers are being gifted with a good-fortune THB 88 discount off their first delivery fee.

To claim their Chinese New Year gift, newbie customers simply download the free android and iOS app and enter the promo code: CNY88 while making the booking.

Loyalty is being rewarded by lalamove too, with free credit for lucky customers who already use the 24-7 delivery service. The first 100 lalamove customers who request eight deliveries in one day, during the promotion period, will be gifted with a THB 200 delivery credit for that day.

Lalamove delivers good luck during Chinese New Year

The reliable Bangkok-wide express courier and delivery service is expecting greater demand over the Chinese festive period and its fleet is ready for a prosperous new year. Businesses and individuals find lalamove services an ideal way to send special gifts to corporate customers and partners, as well as good wishes, wealth and happiness for the future to family and friends during the week-long Chinese New Year celebrations.

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What this means

Lalamove’s strategic eight-day discount campaign effectively targets both new user acquisition and existing customer retention ahead of the Chinese New Year peak in Bangkok. This aggressive, culturally-tuned move directly pressures rival delivery services, which must now consider similar localised promotions to maintain their market position during festive periods. While a THB 88 discount for new users is modest, the THB 200 credit for loyal, high-volume customers incentivises significant increased usage. This approach, unlike a simple store opening such as OCE or Human Made, focuses on digital engagement and service utility in a highly competitive market. Competitors are under pressure to match these value-driven digital campaigns. Watch Lalamove's user acquisition numbers following the campaign's conclusion on 8th February.

Wei Zhang

Questions & Answers

Which customers are eligible for the THB 88 discount during the Chinese New Year promotion?

First-time Lalamove customers are eligible for the THB 88 discount. They need to download the app and enter the promo code CNY88 when making their initial booking to claim it.

What offer is available for existing Lalamove customers during the promotional period?

Existing customers can receive a THB 200 delivery credit if they are among the first 100 to request eight deliveries in a single day during the promotion. This rewards their loyalty to the service.

What are the exact dates for the Lalamove Chinese New Year discount promotion?

The delivery discounts run for eight days, from Monday, February 1st, 2016, until Monday, February 8th, 2016, inclusive. This period leads up to the Chinese New Year celebrations.

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