Lagardère Travel Retail partners with AirAsia’s OurShop to develop e-marketplace in APAC

Lagardère Travel Retail and AirAsia’s e-marketplace OurShop have created a new partnership in Australia to allow travelers to pre-order and collect duty free items from arrival and departure points.

As reported, OurShop, launched in July last year, is AirAsia’s online marketplace offering a wide selection of products from duty-free, high street and local retailers from across the world. The initiative was introduced to the industry via an exclusive interview by The Moodie Davitt Report with AirAsia CEO & Co-Founder Tony Fernandes.

Introduced at the recently opened Aelia Duty Free at Avalon Airport in Victoria, the partners said the move allows “greater flexibility and freedom for travelers, alongside the ability to shop for international and local brands all year round”.

“This is a new and exciting partnership developed with AirAsia, and we’re delighted to bring this to the Pacific region,” said Lagardère Travel Retail Pacific Region CEO Przemek Lesniak. “We believe it highlights endless benefits for our customers who choose to travel with AirAsia as it opens up a new world of accurate marketing, products and convenience within the travel retail sector.”

Customers who purchase products on ourshop.com will also earn AirAsia BIG Points, which can be used to redeem free flights on AirAsia, creating a cycle of value.

Lagardère Travel Retail Partnership Director for Pacific Josh Thompson said the collaboration represents “a win-win” for AirAsia, Avalon Airport and Lagardère Travel Retail, and most importantly their customers. “Customer satisfaction is a key driver for our business and as part of that, this exciting online shopping experience ensures our customers can access convenience shopping, while increasing their own benefits from AirAsia,” he said.

OurShop Head of Acquisition Hassan Choudhury said: “What used to be a 20-minute shopping experience as travellers rush to their boarding gates is now 365 days of shopping indulgence at the tip of their fingers. I want to thank Lagardère Travel Retail and Aelia Duty Free for partnering with us to deliver this unique online shopping experience and we look forward to sharing incredible success together.”