Yummi House Hong Kong flagship

Singapore bird’s nest and wild honey specialist Yummi House  has opened its first store in Hong Kong.

The flagship store is described as a regional headquarters and will help the company to expand its business in the eastern Asia-Pacific region.

Yummi House offers handpicked bird’s nest and unprocessed wild honey. The company aims to lift people’s quality of life by providing natural and healthy products, according to the director Wilson Er.

“Hong Kong is a world-class city with a huge number of international and mainland visitors. It is the ideal platform for us to reach global markets and build a trusted international brand, by focusing our retail, wholesale and franchise business in the city,” he said.

“We plan to set up 10 retail stores in Hong Kong within five years.”

Er said the company was not only selling its natural health products in Hong Kong but also providing in-depth information about its products to local and international customers, ranging from production processes to product classifications, the benefits of the products and ways of enjoying them.

“We hope to cultivate a good understanding of health products globally through Hong Kong.”

INvest Hong Kong associate director-general of investment promotion Andrew Davis welcomed Yummi House Hong Kong’s debut.

“Hong Kong people are health conscious, so they demand high quality health products. In addition, we have a large quantity and high quality of shoppers in the city. It’s the ideal place for an overseas retail chain to promote awareness of its brand.”

Yummi House, founded in 2007, is well recognised in both Singapore and Malaysia, where it operates seven and 10 stores respectively.