Skip to content
Living

Lady M teams with Netflix to create Over the Moon mooncake lantern

By Aiko Tanaka
1 min read
Lady M teams with Netflix to create Over the Moon mooncake lantern
In this article (4)

Luxury cake boutique Lady M is serving a limited-edition mooncake lantern to celebrate the musical Over the Moon, in a partnership with Netflix and Pearl Studio.

Timed to mark the Mid-Autumn Festival, Lady M’s Over the Moon mooncake lantern also marks a rare collaboration with Netflix – and illustrates the potential for seemingly unrelated brands to collaborate on products.

Lady M’s pastries will come with an exclusive lantern package illustrating scenes from Pearl Studio’s animated musical Over the Moon.

The lantern features gold and jade colors with laser-cut imagery of characters and scenes from the film with an interactive illumination effect. Inside the lantern is a collection of six individually-wrapped Lady M mooncakes in two flavors – sweet egg custard and chocolate custard.

Each lantern package comes with a gift bag, a greeting card, an instruction card, and an envelope creating a memorable gift for family or friends.

The movie Over the Moon tells the story of a bright young girl who builds a rocket ship to the moon to prove the existence of a legendary Moon Goddess. It will begin streaming on Netflix this fall.

Questions & Answers

Q.

What is included in the Lady M mooncake lantern package?

A.

Each package contains six individually-wrapped Lady M mooncakes in two flavours: sweet egg custard and chocolate custard. It also comes with a gift bag, a greeting card, an instruction card, and an envelope, creating a memorable gift.

Q.

What are the design features of the Lady M mooncake lantern?

A.

The lantern features gold and jade colours. It includes laser-cut imagery of characters and scenes from the film, along with an interactive illumination effect to enhance the design.

Q.

What is the film 'Over the Moon' about?

A.

The film tells the story of a bright young girl who builds a rocket ship. She travels to the moon to prove the existence of a legendary Moon Goddess, as part of her adventure.

Reader pulse

Is this Netflix tie-up a smart move for Lady M?

24,091 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready