Korea’s Handsome to offer home-trial service

Korean apparel retailer Handsome is launching a service for customers to have their selected clothes delivered and tried on at home before deciding whether to buy.

Online shoppers can pick up to three pieces of clothing marked as available for the service and have them delivered to their residence during a time slot of their choice. Handsome employees will deliver the clothing in branded vehicles.

Some 1300 clothing items from 21 of Handsome’s brands will be open to the “at Home” service that will first be offered to Handsome’s VIP and frequent online shoppers in some Seoul suburbs. The list of available products and suburbs served will gradually be expanded afterward, the company says.

Customers will have two days to decide whether they want to make any purchases or they can return all items without extra cost.

Handsome has been focusing on the online-to-offline business, allowing customers to buy online and pick up at offline locations and providing curation services to recommend items based on collected data on clients’ preferences. The company claimed the home-fitting service is the first in Korea’s fashion-retail industry.

“Amazon started its fitting service Prime Wardrobe last year for up to 15 items for a Prime member,” a company spokesperson said. “We will establish a differentiated shopping service that offers a wide range of information on fashion and communicates with customers.”