Korea’s Coffine Gurunaru plans China foray
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Korean coffee franchise Coffine Gurunaru is to open one of its largest stores in Hainan, China in the first stage of a planned China rollout.
The new store is in the middle of Lan Kwal Fong St, the main street of Hainan, and is described as “exceptionally large in size” for a coffee franchise.
Hainan, sometimes referred to as the ‘Hawaii of the East’, is a major holiday destination for Mainland Chinese.
Management of Coffine Gurunaru say the extraordinary size of the cafe is relative to the size of the development where it will be located. The world’s largest resort group, Mission Hills, owns resorts, golf courses and shopping malls. It is building the world’s largest K-town in Hainan, where Coffine Gurunaru will open its Chinese flagship.
The interior will be designed to be “modern and natural”, says a spokesman for the coffee house.
Coffine Gurunaru is a compound name combining coffee and wine. It was the first coffee house in Korea to offer both coffee and wine. Founded in 2007, it has about 120 stores in South Korea, including franchised stores.
The cafes’ interiors, including the chairs and walls, are decorated in a cheerful purple, intended to refer to the color of wine.
Besides beverages, the stores serve a range of salads, panini sandwiches, signature cupcakes and honey bread.
Coffine Gurunaru has not disclosed how many stores it will open in China, but has confirmed it will build a network.
Questions & Answers
Q.What makes the new Coffine Gurunaru store in Hainan notable among its franchises?
What makes the new Coffine Gurunaru store in Hainan notable among its franchises?
The new store in Hainan, China, is described as "exceptionally large in size" for a coffee franchise. Its extraordinary size is relative to the development where it will be located, the world's largest K-town built by Mission Hills.
Q.What is the origin of the name Coffine Gurunaru and what is unique about its offerings?
What is the origin of the name Coffine Gurunaru and what is unique about its offerings?
Coffine Gurunaru is a compound name combining coffee and wine. It was the first coffee house in Korea to offer both coffee and wine. Its cafes feature interiors decorated in cheerful purple, referring to the colour of wine.
Q.Which company is developing the location where Coffine Gurunaru will open its flagship Chinese store?
Which company is developing the location where Coffine Gurunaru will open its flagship Chinese store?
The world's largest resort group, Mission Hills, is building the world's largest K-town in Hainan. Mission Hills owns resorts, golf courses, and shopping malls, and Coffine Gurunaru will open its Chinese flagship there.
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