Korea’s CJ Group launches Malaysia shopping channel
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CJ O Shopping Co, a home shopping unit of CJ Group, said Thursday it will launch a new channel in Malaysia in a joint venture with Media Prima TV Networks, a major Malaysian media group.
CJ O Shopping plans to start airing the new shopping channel in the first half of the year to target rising middle-class consumers in the Southeast Asian nation.
CJ O Shopping will shoulder 51 per cent of the bill for the 19 billion-won (US$15.7 million) investment, while Media Prima TV Networks will make up the remaining 49 per cent.
CJ will be in charge of operating the shopping channel, and Media Prima will provide media infrastructure.
Media Prima TV Networks operates Malaysia’s four leading free-to-air television stations, as well as radio stations and online channels.
Since launching a Chinese shopping channel in 2004, CJ O Shopping has expanded its global presence in India, Thailand, Turkey, Mexico and four other nations.
Questions & Answers
Q.What is the total investment for the new Malaysian shopping channel?
What is the total investment for the new Malaysian shopping channel?
The new shopping channel represents a 19 billion-won (US$15.7 million) investment. CJ O Shopping will contribute 51 per cent, with Media Prima TV Networks covering the remaining 49 per cent.
Q.When will the new shopping channel begin airing in Malaysia?
When will the new shopping channel begin airing in Malaysia?
CJ O Shopping intends to begin airing the new channel in the first half of the year. It will target the growing middle-class consumer segment in Malaysia.
Q.What roles will each partner play in the Malaysian joint venture?
What roles will each partner play in the Malaysian joint venture?
CJ will be responsible for operating the shopping channel, while Media Prima will contribute media infrastructure. Media Prima operates Malaysia’s four leading free-to-air television stations.
Q.In which other countries has CJ O Shopping already established an international presence?
In which other countries has CJ O Shopping already established an international presence?
Since 2004, CJ O Shopping has expanded its global presence to India, Thailand, Turkey, Mexico, and four other nations, following the launch of a Chinese shopping channel.
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