Korea’s brand Tonymoly inked partnership with Moschino

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Italian fashion design house Moschino has released a collaboration with South Korean cosmetics brand Tonymoly on a collection of makeup and skincare products. The collection includes a cosmetics line and a few skincare items in sleek black, white, gold and rainbow packaging. The full range will be available from Tonymoly’s US web store throughout December.

Moschino also collaborated on a reportedly fast-selling fashion line with H&M earlier this year. South Korean cosmetics brand Tonymoly sees the US as a key market in its plan to accelerate international growth.
Questions & Answers
Q.What kind of products are included in the Tonymoly and Moschino collaboration?
What kind of products are included in the Tonymoly and Moschino collaboration?
The collaboration features a range of makeup and skincare items. This includes a full cosmetics line and some skincare products, presented in black, white, gold, and rainbow packaging.
Q.When and where will customers be able to purchase the new Tonymoly and Moschino collection?
When and where will customers be able to purchase the new Tonymoly and Moschino collection?
The complete collection will be made available from Tonymoly's US web store. It is expected to be released and accessible to customers throughout the month of December.
Q.Why is Tonymoly focusing on the US market with this collaboration?
Why is Tonymoly focusing on the US market with this collaboration?
Tonymoly views the US as a critically important market for its business operations. This focus is part of the South Korean cosmetics brand's wider strategy to boost its international growth.
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