Skip to content
General

Korean retail sales boosts by double

By Rajiv MenonKorea
1 min read
korea sale fiesta 2
korea sale fiesta 2
In this article (5)

South Korean retail sales were up by more than 9 per cent in November from a year earlier, led by strong demand for products from online malls and convenience stores, new government data shows.

Ministry of Trade, Industry and Energy figures show that the combined sales of 26 online and offline retailers stood at KW10.68 trillion (US$9.97 billion) for the month, up 9.4 per cent from a year earlier.

Meanwhile, the sales of 13 offline retailers over the same period rose 5.4 per cent, the biggest gain since the start of the year, as customers were attracted to convenience stores and discount chains.

Among offline outlets, convenience stores showed the highest growth, attributed to the rising number of single households with more people buying food and daily necessities from neighbourhood stores.

With sales flat for discount chains, convenience stores saw 10.2 per cent gains and department stores an 8.5 per cent rise in sales.

More people were buying food and clothes on the internet, resulting in 13 major online stores and marketplaces gaining 16.7 per cent in sales year on year.

Questions & Answers

Q.

What was the total value of retail sales recorded by the Ministry of Trade, Industry and Energy?

A.

The combined sales of 26 online and offline retailers amounted to KW10.68 trillion (US$9.97 billion) for November. This figure represents a 9.4 per cent increase compared to the previous year.

Q.

Which retail formats were the main drivers of growth within offline sales?

A.

Convenience stores showed the highest growth among offline outlets, with a 10.2 per cent increase in sales. Department stores also contributed significantly, seeing an 8.5 per cent rise over the period.

Q.

What is identified as a key reason for the strong performance of convenience stores?

A.

The strong performance of convenience stores is attributed to the increasing number of single households. More people are opting to buy food and daily necessities from their local neighbourhood stores, boosting sales.

Q.

How did online retail sales compare to offline sales growth in the specified period?

A.

Major online stores and marketplaces saw a substantial 16.7 per cent increase in sales year on year. This figure is significantly higher than the 5.4 per cent rise recorded by the 13 offline retailers combined.

Reader pulse

What's the key takeaway for Korea's retail in November?

16,143 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready