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Korean restaurant Mom’s Touch to land in Singapore

By Rajiv MenonKorea
1 min read
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In this article (4)

No Signboard Holdings has entered into a master franchise agreement with South Korean Haimarrow Food Service and US firm HFS Global to develop and operate Mom’s Touch chicken and burger restaurants in Singapore and Malaysia.

The group has been granted the right to operate the South Korean chain in Singapore and Malaysia for a period of 10 years – with an option to renew for another 10 years – from the date the group’s first Mom’s Touch restaurant commences operations (or on 2 January 2019, whichever is earlier).

The company’s initial plan is to launch eight Mom’s Touch restaurants in Singapore and Malaysia within the first three years of the franchise agreement.

Questions & Answers

Q.

Which company is bringing Mom's Touch to Singapore and Malaysia?

A.

No Signboard Holdings has signed a master franchise agreement with Haimarrow Food Service and HFS Global. This deal allows them to develop and operate Mom’s Touch chicken and burger restaurants in both countries.

Q.

How long does No Signboard Holdings have the rights to operate Mom's Touch?

A.

The group has been granted the right to operate the chain for a period of 10 years. There is also an option to renew the agreement for an additional 10 years.

Q.

How many Mom's Touch restaurants are planned for the initial launch phase?

A.

The company's initial plan is to open eight Mom’s Touch restaurants across Singapore and Malaysia. These outlets are expected to launch within the first three years of the franchise agreement.

Reader pulse

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