Kopi Kenangan Brews Global Expansion Plan After Tasting Success in Malaysia

Kopi Kenangan, an Indonesian coffee chain, is broadening its presence in Asia, subsequent to achieving profitability in Malaysia, three years after its market launch. Edward Tirtanata, the co-founder and CEO of the company, anticipates closing the current year with 150 branches in Malaysia, before broadening that number to 200 venues next year.

Tirtanata shared that the company has been persistently opening more than one location per day this year, with approximately 70 new stores expected to launch within the next month.

Continuing its regional expansion, Kopi Kenangan is planning to penetrate the markets of Taiwan and a Gulf Cooperation Council (GCC) country by mid-next year. Earlier this year, the brand made its first appearance in Australia and anticipates having four stores in operation by the end of the year. Meanwhile, roughly 20 additional outlets are scheduled to open in the Philippines in the latter part of this year and early next year.

The third quarter of this year saw the company’s revenue increase by 40% year-on-year, a growth attributed to its strategy of adapting flavors, recipes, and prices to accommodate local markets. Tirtanata stated, “If you drink our coffee in Singapore, Jakarta, Malaysia, or New Delhi, it will taste different.” He further emphasized the company’s readiness to innovate and revise their recipes to cater to their diverse customer base.