Kjus opens Beijing flagship store
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Luxury sportswear brand Kjus China has opened a flagship store in Beijing, incorporating a VIP lounge with a cafe and highlighting the luxury image of the brand.
Designed by 5 Star Plus Retail Design, the store features a futuristic, high-tech and luxurious ambiance using cool high-end materials in metal and stone.
“We used cool, modern, and high-end materials such as metal and stone,” a 5 Star Plus spokesperson explained about the design of the store.
“Using stone elements in retail fixtures and stone-look flooring helped to create a more luxurious feeling to the store.
While Kjus stores elsewhere in the world typically use wood, the 5 Star team thought wood would not achieve a futuristic feeling in this location as it is considered something of classic material.
“However, using wood on a smaller-scale helps to draw a connection to the Switzerland-born brand. We used a wooden background for some of the high-rack equipment, as well as wooden tables, which help to create some warmth in an otherwise cool space.”
Another important element of the Kjus China store which communicates luxury is to ensure there is enough empty space in the store, without displaying too many SKUs.”
Special lighting effects and technological advancements are used to explain product features, key products and collections.
Questions & Answers
Q.What kind of materials were primarily used in the new Kjus flagship store design to achieve its futuristic feel?
What kind of materials were primarily used in the new Kjus flagship store design to achieve its futuristic feel?
The store primarily used cool, high-end materials such as metal and stone for its futuristic, high-tech, and luxurious ambiance. Stone elements were incorporated into retail fixtures and flooring, contrasting with the wood typically found in other Kjus stores.
Q.How does the Beijing flagship store's design differ from other Kjus stores globally?
How does the Beijing flagship store's design differ from other Kjus stores globally?
Kjus stores elsewhere often use wood, but the Beijing flagship store opted for metal and stone to achieve a futuristic feel. Wood was considered too classic for this location, though some was used on a small scale to link to the brand's Swiss origin.
Q.Beyond materials, what other design choices were made to communicate a sense of luxury in the store?
Beyond materials, what other design choices were made to communicate a sense of luxury in the store?
To communicate luxury, the store design ensures there is ample empty space, avoiding the display of too many SKUs. Also, special lighting effects and technological advancements are used to explain product features and collections.
Q.Which design firm was responsible for the interior of the new Kjus flagship store in Beijing?
Which design firm was responsible for the interior of the new Kjus flagship store in Beijing?
The design of the new Kjus flagship store in Beijing, which features a futuristic, high-tech, and luxurious ambiance, was undertaken by 5 Star Plus Retail Design. They incorporated specific materials and layout choices.
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