Kit Kat Flagship Store to Open Its First Location in Korea
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A KitKat flagship store has been launched in Shinsegae’s Gangnam department store in South Korea.
It has been opened by Swiss food giant Nestle’s Japanese unit, which has developed special flavours for the chocolate wafer snack in collaboration with chef Yasumasa Takagi, who has just rolled out a special ruby version. As well as the original KitKats, the new Seoul store offers such exotic variations as cherry blossom and wasabi.
“Nestle decided to open the first flagship store to reflect Korean customers’ needs for new and trendy premium chocolate,” says Nestle Korea CEO Erwan Vilfeu.
Nestle Japan is looking into taking its special flavours to other Asian countries with similar flagship stores.
Questions & Answers
Q.Which company is responsible for opening the new KitKat flagship store in Korea?
Which company is responsible for opening the new KitKat flagship store in Korea?
The new KitKat flagship store in Korea has been opened by Nestle's Japanese unit. This unit is part of the Swiss food giant Nestle and has developed special flavours for the chocolate wafer snack.
Q.Where exactly is the new KitKat flagship store located?
Where exactly is the new KitKat flagship store located?
The KitKat flagship store has opened within the Shinsegae department store. It is specifically located in the Gangnam district of South Korea, marking its first location in the country.
Q.What kind of special flavours are available at the new Korean KitKat store?
What kind of special flavours are available at the new Korean KitKat store?
Customers at the new store can purchase original KitKats alongside more exotic variations. These include special flavours such as cherry blossom and wasabi, catering to varied customer preferences.
Q.Why did Nestle decide to open this flagship store in South Korea?
Why did Nestle decide to open this flagship store in South Korea?
Nestle opened the store to cater to Korean customers' demand for new and trendy premium chocolate. This decision reflects an understanding of local market needs for innovative products.
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