Kingold Jewelry opens on Tmall

Kingold Jewelry, one of China’s leading manufacturers and designers of gold jewellery, ornaments and investment-oriented products, has launched an online retail flagship store on Tmall.com.

Nasdaq-listed Kingold expects to leverage the Chinese eCommerce platform to sell the Company’s 24-karat gold jewelry and products, including rings, necklaces, bracelets and pendants.

Additional categories may be added in the future.

Zhihong Jia, chairman and CEO of the company, said having a presence on Tmall allows Kingold to interact directly with consumers and builds brand awareness in China.

“We will continue to introduce new products and designs in our online flagship store on a regular basis.”

Tmall.com provides an online shopping experience for increasingly sophisticated Chinese consumers in search of quality branded merchandise. It was launched in April 2008 as part of Taobao Marketplace and became an independent platform in June 2011.

Thousands of international and Chinese brands and retail merchants have established storefronts on Tmall.com, part of the Alibaba Group. According to iResearch, Tmall.com was the largest B2C online retail platform in China based on the value of goods transacted as of September 2013.

Kingold Jewelry, located in Wuhan City, was founded in 2002 and is now one of China’s leading designers and manufacturers of 24-karat gold jewelry, ornaments, and investment-oriented products. The Company sells both directly to retailers as well as through major distributors across China.