Kim Kardashian’s Skims Expands to India: A Revolutionary Partnership with Reliance Retail
In this article (5)
Renowned fashion brand, Skims, has recently launched in India through an exclusive collaboration with Reliance Retail. The brand is going to be available across both physical retail outlets and digital platforms.
Co-created by Kim Kardashian and Jens Grede in 2019, Skims is celebrated for its unique range of shapewear, underwear, loungewear, and staples that cater to a diverse range of body shapes and sizes.
The Rollout Process
The brand’s rollout in India is being spearheaded by Reliance Brands (RBL). The process is set to kick off with the opening of stores in Delhi and Mumbai. Following this, the expansion will continue over time to include more cities and sales channels.
Isha Ambani, the director of Reliance Retail, spoke positive words about the partnership. She emphasized that the collaboration with Skims indicates the increasing demand for premium brands in India.
“Skims has indeed revolutionized the way the world perceives shape, comfort, and inclusivity. It directly appeals to consumers who desire fashion that is both aspirational and tailored for them,” Ambani stated. She added, “We take immense pride in introducing Skims to India and establishing it here for the long haul.”
Kim Kardashian, on her part, asserted that the brand has already received a substantial amount of interest from Indian consumers. “The enthusiasm that we have witnessed from the Indian community has been truly astounding, and we are eagerly looking forward to welcoming them into our stores for the very first time,” she expressed.
Questions & Answers
Who are the founders of Skims?
Skims was co-founded by Kim Kardashian and Jens Grede in 2019.
Where will the first Skims stores be opened in India?
The first Skims stores in India will be opened in Delhi and Mumbai.
What is the aim of introducing Skims to India?
The goal is to cater to the growing demand for premium brands in the country, offering fashion that is aspirational and tailored to diverse body shapes and sizes.