Kiko Milano expanding store network in India
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Italian cosmetic brand, Kiko Milano, is to expand its retail network in India next year.
Kiko Milano India plans to open six stores across the country, including two new stores in the national capital Delhi.
“We will focus on having more points of sale, whether exclusive outlets, online or shops-in-shops,” said Abhishek Bhattacharya, country director at Kiko Milano.
He said the company aims to launch two more outlets in Delhi, and one each in Lucknow, Mumbai, Guwahati (the first in northeast India), and Kolkata.
“Initially we thought of opening just the retail stores, but we have understood that in Indian market, it has to be a mix of retail and other modes of expansion. We have our shop-in-shop concept, and we are also going to tie with more departmental stores, in addition to exclusive brand outlets,” he added.
Founded in 1997, Kiko Milano has put Italy on the beauty map with more than 900 stores in 18 countries and the online capability to deliver to 36 countries.
Questions & Answers
Q.How many new stores does Kiko Milano India plan to open next year?
How many new stores does Kiko Milano India plan to open next year?
Kiko Milano India plans to open six new stores across the country next year. This expansion includes two new locations in Delhi.
Q.Which specific cities will receive new Kiko Milano stores as part of this expansion?
Which specific cities will receive new Kiko Milano stores as part of this expansion?
New stores will open in Delhi, Lucknow, Mumbai, Guwahati, and Kolkata. Guwahati will be the brand's first location in northeast India.
Q.What expansion strategies is Kiko Milano using in the Indian market, beyond just opening new retail stores?
What expansion strategies is Kiko Milano using in the Indian market, beyond just opening new retail stores?
Kiko Milano is focusing on a mix of expansion modes. This includes exclusive outlets, online sales, and a shop-in-shop concept within departmental stores.
Q.How many countries does Kiko Milano currently have physical stores in worldwide?
How many countries does Kiko Milano currently have physical stores in worldwide?
Kiko Milano currently operates more than 900 stores across 18 countries globally. It also has online delivery capabilities to 36 countries.
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