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Kiehl’s X Jonny Wan at Singapore Changi Airport

By Aiko TanakaSingapore
1 min read
Kiehls collaboration with Johnny Wan 770x491
Kiehls collaboration with Johnny Wan 770×491
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Known for his bold and diverse style, in his designs Wan has depicted a pig named Lucky who travels from New York City to Singapore to celebrate the Lunar New Year with his family and friends. Born in Sheffield, UK, Johnny Wan graduated from the Manchester School of Art in 2008 and has been working as a freelance illustrator since. With a fascination for all things ancient, he has developed a diverse style working across advertising, editorial and publishing.

Creating bold and graphic pieces of work that reflect his interest in Art Deco is a process of alchemy Jonny loves exploring. His previous clients have included Ford, Audi, Kidrobot, Microsoft and Nokia.

The brand’s iconic products, Ultra Facial Cream, Calendula Herbal Extract Alcohol-Free Toner and Creamy Eye Treatment with Avocado, will be available in limited-edition Lunar New Year packaging designed by the illustrator.

With the pop-up taking place in Singapore, Kiehl’s will be bringing the Merlion statue into Changi Airport especially for the occasion to welcome travelers right after their flight lands. A Lunar New Year-themed virtual reality motorcycle and a fortune card machine will also be on site to engage customers with the most immersive Lunar New Year experience.

Kiehl’s believes that a worldwide international company must have a purpose for its existence, to go beyond the everyday work, and improve the community that Kiehl’s serves.

For each purchase at the pop-up store, Kiehl’s will donate 1 SGD to Singapore NPO, ZEROWASTESG. The pop-up will also work alongside the BUY Your Own Bag program (BYOB) to educate and remind shoppers to bring their own reusable bag and to make using reusable bags a social norm.

Questions & Answers

Q.

What is Kiehl's doing to support the community through this pop-up event?

A.

For each purchase at the pop-up store, Kiehl’s will donate 1 SGD to the Singapore NPO, ZEROWASTESG. They are also working with the BUY Your Own Bag program to encourage shoppers to use reusable bags.

Q.

Which of Kiehl's products will feature the special Lunar New Year packaging?

A.

The brand’s Ultra Facial Cream, Calendula Herbal Extract Alcohol-Free Toner, and Creamy Eye Treatment with Avocado will be available in the limited-edition Lunar New Year packaging designed by Jonny Wan.

Q.

What interactive experiences will be available for customers at the pop-up?

A.

Customers can engage with a Lunar New Year-themed virtual reality motorcycle and a fortune card machine. These are designed to offer an immersive Lunar New Year experience.

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