Kiehl’s pop up opens at Sha Tin, using AR to engage

A Kiehl’s pop up at Sha Tin features an AR gaming app to engage with shoppers.

The beauty products retailer’s short-term store at the New Town Plaza in Sha Tin has been launched to promote Kiehl’s Calendula Serum-Infused Water Cream, and displays a giant 3D Calendula flower in the centre of the atrium that is only visible through visitors’ mobile phones.

Visitors who upload images from the pop-up to their social media can redeem a special cosmetics product. Other product samples and a skin analysis are available for customers browsing the store.

Kiehl’s has also designed an AR game that can be used at its regular stores after the pop-up closes, which will be playable until June 30. The game has collected 8000 registrations over the course of the campaign.