Kiehl’s pop up opens at Sha Tin, using AR to engage
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A Kiehl’s pop up at Sha Tin features an AR gaming app to engage with shoppers.
The beauty products retailer’s short-term store at the New Town Plaza in Sha Tin has been launched to promote Kiehl’s Calendula Serum-Infused Water Cream, and displays a giant 3D Calendula flower in the centre of the atrium that is only visible through visitors’ mobile phones.
Visitors who upload images from the pop-up to their social media can redeem a special cosmetics product. Other product samples and a skin analysis are available for customers browsing the store.
Kiehl’s has also designed an AR game that can be used at its regular stores after the pop-up closes, which will be playable until June 30. The game has collected 8000 registrations over the course of the campaign.
Questions & Answers
Q.What is the primary purpose of the Kiehl's pop-up store at Sha Tin?
What is the primary purpose of the Kiehl's pop-up store at Sha Tin?
The pop-up store in New Town Plaza aims to promote Kiehl’s Calendula Serum-Infused Water Cream. It uses an AR gaming app and a large 3D Calendula flower to engage shoppers.
Q.What interactive features are available for visitors at the pop-up?
What interactive features are available for visitors at the pop-up?
Visitors can see a giant 3D Calendula flower through their phones, redeem a special cosmetic product for social media uploads, and receive product samples or a skin analysis. An AR game is also available.
Q.Will the AR game launched at the pop-up be available elsewhere?
Will the AR game launched at the pop-up be available elsewhere?
Yes, Kiehl's has designed the AR game to be playable at its regular stores after the Sha Tin pop-up closes. It will remain accessible until June 30.
Q.How many registrations has the AR game received since its launch?
How many registrations has the AR game received since its launch?
The AR game has collected 8,000 registrations over the course of the campaign. This indicates a significant level of engagement from customers.
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