Skip to content
Food

Kid-Mai Cafe Wants Visitors to See Death Closer

By Sarah ChenThailand
1 min read
Kid Mai Death cafe 1
Kid Mai Death cafe 1
In this article (5)

Dying for a new cafe experience? Bangkok’s new Kid-Mai Death Cafe aims to please, boldly featuring death.

Parts of a replica funeral ceremony are on display, including a coffin, wreaths and skeletons. According to the cafe workers – no, not a skeleton staff – the idea is to have patrons appreciate and contemplate their everyday lives, as they may not have the luxury of waking up the next day.

Customers can experience a fleeting death by lying down in the decorated coffin with its lid closed for three minutes, for which they will earn a 20-baht (US 64-cent) discount off their bill.

On the menu are drinks with such labels as Born, Elder, Painful and Death, not to mention One Year Left, One Week Left and Last Day.

The cafe was described by Japanese blog ora24 was “morbidally brilliant”.

This experience of a lifetime is offered by the cafe in the Bangkok suburb of Phayathai.

Questions & Answers

Q.

What is the main purpose behind the Kid-Mai Cafe's unusual theme?

A.

The cafe's concept encourages patrons to appreciate and contemplate their daily lives. It aims to make them consider the possibility of not waking up the next day, fostering a sense of gratitude for the present.

Q.

What incentive is offered to customers who participate in the coffin experience?

A.

Customers who lie in the decorated coffin with the lid closed for three minutes receive a 20-baht discount on their bill. This is equivalent to approximately 64 US cents.

Q.

Where is the Kid-Mai Death Cafe located?

A.

The cafe is situated in the Bangkok suburb of Phayathai. It offers this unique experience to visitors in the area.

Q.

What kinds of items are listed on the cafe's menu?

A.

The menu features drinks with distinctive labels such as Born, Elder, Painful, and Death. Other options include 'One Year Left', 'One Week Left', and 'Last Day'.

Reader pulse

Is Kid-Mai's concept a viable retail strategy?

23,224 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready