KFC Unveils Butterbear Merchandise: New Trend Sweeps Fast-food Giant In Singapore
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Step aside, Labubu. A new captivating character is capturing our affections, and it doesn’t hail from Pop Mart. The Butterbear, a charming mascot from Thai bakery Butterbear, is quickly gaining fame. So, it was only a matter of time before brands jumped on the trend with an appealing collaboration. Leading the way in Singapore is the fast-food giant, KFC, which recently unveiled a delightful range of collectible Butterbear merchandise that fans will surely find irresistible.
The Butterbear Boom
This comes in the wake of the successful Mofusand launch for the Chinese New Year 2025. The launch included items like soft toy keychains, stickers, and red packets decorated with cats.
KFC Meets Butterbear
In keeping with the current rage for blind boxes, the KFC x Butterbear collection intriguingly includes surprise keychains. Collectors can seek out four different designs from October 15 to November 25, 2025, while stocks last. Each design draws inspiration from a different beloved item on the KFC menu: the egg tart, the Zinger, the drumstick, and the chicken bucket.
To secure one of these keychains for $12.95, customers need to purchase either the Thai-Thai Saucy Chicken Box ($13.95) or the Thai-Thai Saucy Bites Box ($11.95). These are new limited-edition offerings that are part of the collaboration. The Thai-Thai Saucy Chicken Box offers a spicy, tangy, Thai-inspired version of KFC’s hot and crispy chicken, while the Thai-Thai Saucy Bites Box features boneless chicken pieces doused in the same distinctive sauce.
Additionally, the menu features Thai fritters with condensed milk ($4.40 for four pieces), which can be thought of as the Thai twist on you tiao.
A Rewarding Experience
Early birds will be rewarded for their punctuality with Butterbear stickers. To claim these, they simply need to purchase two breakfast Twister buddy meals for $12. This offer is valid for both dine-in and takeaway orders. But fear not, night owls; those who prefer to order their Thai-Thai Saucy Chicken or Bites Box via KFC delivery can also snag a pair of red KFC Butterbear long socks for $5.95. If they choose to order via Grab, they can get a green version of the socks instead.
Butterbear Plush Crossbody Bag
One of the collection’s highlights is undoubtedly the KFC Butterbear plush crossbody bag. This accessory allows you to carry your essentials and your buttery buddy wherever you go. The bag, like the blind boxes, is purchasable with any order of the Thai-Thai Saucy Chicken or Bites Box. But act fast, as only 3,000 are available across selected KFC outlets in Singapore.
These outlets include: Plaza Singapura, West Mall, Bedok Town Square, Causeway Point, HarbourFront Centre, Nex, Jurong Point, Lot One, Compass One, Northpoint City, Toa Payoh, Tampines Mall, Star Vista, Novena Square, and Admiralty Place.
Questions & Answers
What are some of the items included in the KFC x Butterbear collection?
The KFC x Butterbear collection includes surprise keychains, Butterbear stickers, red and green KFC Butterbear long socks, and a KFC Butterbear plush crossbody bag.
How can one acquire items from the KFC x Butterbear collection?
The items can be obtained by purchasing certain meals from KFC, such as the Thai-Thai Saucy Chicken Box or the Thai-Thai Saucy Bites Box. Some items are offered as rewards for purchasing specific meals or placing orders through certain platforms.
Where can the KFC x Butterbear collection be found?
The collection is available at 15 selected KFC outlets across Singapore, including Plaza Singapura, West Mall, Bedok Town Square, and Causeway Point, among others.