KFC Thailand to boost network
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KFC Thailand says it plans to open 55 new outlets in 2015 and refurbish another 20 as it aims to boost its share of the nation’s fast food market.
According to a report published by the Bangkok Post newspaper, KFC will boost its capital spending by 20 per cent this year, largely with funds from the brand’s parent Yum! Restaurants International, the balance from local partner Central Group.
By the end of the year it will have a chain of 586. Fifteen of the new branches will be configured as drive-thrus.
According to Waewkanee Assoratgoon, KFC country GM with Yum! Thailand, further capital will be invested in a new IT system aimed at speeding up the ordering process for both home-delivery and counter transactions. The company is also developing apps which would allow customers to order from smartphones or computers.
Waewkanee told the newspaper it expects sales to increase by 10 per cent this year, one per cent more than in 2014.
Questions & Answers
Q.How many new outlets does KFC Thailand plan to open this year?
How many new outlets does KFC Thailand plan to open this year?
KFC Thailand intends to open 55 new outlets in 2015. This expansion is part of their strategy to increase their share of the fast food market in the nation.
Q.Who is providing the funding for KFC Thailand's capital spending increase?
Who is providing the funding for KFC Thailand's capital spending increase?
The majority of the funding comes from Yum! Restaurants International, KFC's parent brand. The remaining balance is provided by their local partner, Central Group.
Q.What technological improvements are being made to the ordering system?
What technological improvements are being made to the ordering system?
KFC Thailand is investing in a new IT system to speed up home-delivery and counter orders. They are also developing mobile apps for customers to order via smartphones or computers.
Q.What sales growth does KFC Thailand anticipate for this year?
What sales growth does KFC Thailand anticipate for this year?
KFC Thailand expects sales to increase by 10 per cent this year. This projected growth is one per cent higher than their sales increase in 2014.
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