Key Esprit hire quits after just one year in the role
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A key executive hired as part of fashion label Esprit’s turnaround plan has quit unexpectedly after just one year in the role.
The company revealed in a stock-exchange announcement that chief product and brand officer Mia Ouakim has stepped down from her role at the group to pursue her career outside the company.
The former Burberry and Tommy Hilfiger executive took the position early last year as part of the struggling fashion retailer’s turnaround plan. The firm said that during her tenure, Ouakim unified the brand and product teams under one strategy and led improvement in product performance by reducing options and establishing “a clear collection architecture”. She additionally spearheaded the development of “important brand-building capsules and collaborations”.
Esprit’s board has appointed Daniel Mayer, previously the head of wholesale Europe and Americas SVP within the company, as the firm’s incoming CPO.
“Mayer has a unique understanding of Esprit’s core customer and markets and brings a proven track record in strategy, product development, sales and leadership,” said Esprit.
Questions & Answers
Q.What role did Mia Ouakim hold at Esprit and where did she work previously?
What role did Mia Ouakim hold at Esprit and where did she work previously?
Mia Ouakim was Esprit’s chief product and brand officer. Before joining Esprit, she held executive positions at Burberry and Tommy Hilfiger, bringing experience from those fashion brands to her role.
Q.What contributions did Mia Ouakim make during her time at Esprit?
What contributions did Mia Ouakim make during her time at Esprit?
During her tenure, Ouakim unified the brand and product teams under a single strategy. She also led improvements in product performance by reducing options, establishing clear collection architecture, and developing brand-building capsules and collaborations.
Q.Who has been appointed to replace Mia Ouakim?
Who has been appointed to replace Mia Ouakim?
Daniel Mayer has been appointed as the incoming CPO, replacing Mia Ouakim. He was previously the head of wholesale Europe and Americas SVP within Esprit, possessing a strong understanding of the company's core customers and markets.