Kenneth Cole India opens first flagship store
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Kenneth Cole India has opened its first flagship store.
The American fashion house’s 1200sqft store, located at Infiniti Mall in Malad, Mumbai, carries the brand’s men’s and women’s clothing, footwear and accessories.
Kenneth Cole India is operated by its local partner Brandzstorm, which will work with the brand to design, manufacture, distribute and retail Kenneth Cole products not only in India but also in neighboring countries including Bangladesh and Sri Lanka.
Brandzstorm plans to open 10 flagship stores across India during the next three years, with a focus on major cities. On top of that, the company also plans to take its presence online via e-commerce platforms, as well as selling through department stores and multi-brand boutiques.
“We are pleased to bring the brand to the Indian customer and believe there will be a high degree of acceptance from our esteemed patrons in Mumbai. The new store will provide irresistible shopping experience giving customers access to a wide choice of Kenneth Cole New York products under one roof,” says Brandzstorm MD Ujjval Saraf.
Besides Kenneth Cole, Brandzstorm also manages brands including Giordano, Superdry and Furla in India.
Questions & Answers
Q.What product ranges are available at the new Kenneth Cole store in Mumbai?
What product ranges are available at the new Kenneth Cole store in Mumbai?
The new store offers Kenneth Cole's full range of men's and women's clothing, footwear, and accessories. Customers can find a wide choice of Kenneth Cole New York products under one roof at the Infiniti Mall location.
Q.What is the strategic plan for Kenneth Cole's expansion in India over the next few years?
What is the strategic plan for Kenneth Cole's expansion in India over the next few years?
Brandzstorm plans to open ten flagship stores across India in the next three years, focusing on major cities. They also intend to sell products online via e-commerce platforms and through department stores and multi-brand boutiques.
Q.Which other countries will see Kenneth Cole products distributed by Brandzstorm?
Which other countries will see Kenneth Cole products distributed by Brandzstorm?
Brandzstorm's agreement with Kenneth Cole extends beyond India. They will also be responsible for designing, manufacturing, distributing, and retailing products in neighbouring countries, including Bangladesh and Sri Lanka.
Q.What other fashion brands does Brandzstorm manage in India?
What other fashion brands does Brandzstorm manage in India?
Besides Kenneth Cole, Brandzstorm is responsible for managing several other international fashion brands in India. Their portfolio includes Giordano, Superdry, and Furla, demonstrating their experience in the retail market.
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