Kellogg’s tests cereal refill concept in UK supermarket
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UK supermarket Asda is undertaking a 12-month trial to test initiatives to reduce, remove and reuse plastic packaging at its Middleton store in Greater Manchester.
Shoppers are invited to bring their own containers to stock up on products such own brand coffee, rice and pasta at designated refill stations. The grocery has partnered with FMCG giants Unilever and Kellogg’s to create refill points for cereals such as Rice Krispies and Coco Pops and PG Tips tea.
“We’re getting ready to trial lots of new and innovative ways to reduce and remove plastic packaging in our first-ever sustainability store. Customers at our Middleton store in Leeds will be the first to try the new innovations starting in May this year. Before then we’ll be working hard in the store to install new refill solutions and recycling options, like in the artist’s impression above,” said Asda in a statement.
“We know lots of our customers would like to see us remove packaging on loose produce so this is another thing we’ll be trialing at the store. We will be removing the plastic packaging from mushrooms and cucumbers on produce and we’ll also be selling “naked” flowers without any plastic packaging,” said Asda.
The supermarket will also install new recycling facilities in store. It will have a reverse vending machine for plastic bottles and cans, hanger recycling and a deposit box for unwanted small plastic toys.
Asda said it will monitor feedback from customers to see if the new program will affect consumer’s shopping habits.
Questions & Answers
Q.Which specific Kellogg's cereals are being offered at the refill stations in the trial?
Which specific Kellogg's cereals are being offered at the refill stations in the trial?
The trial will include refill points for Kellogg's cereals such as Rice Krispies and Coco Pops. These are part of Asda's partnership with FMCG giants like Kellogg's to reduce packaging waste.
Q.Where is Asda conducting this new packaging reduction trial?
Where is Asda conducting this new packaging reduction trial?
Asda is undertaking the 12-month trial at its Middleton store in Greater Manchester. Customers at this location will be the first to try the new initiatives and refill solutions.
Q.When is Asda's new sustainability trial expected to begin for customers?
When is Asda's new sustainability trial expected to begin for customers?
The new innovations at Asda's Middleton store are set to start for customers in May this year. Before then, the store will be installing new refill solutions and recycling options.
Q.What other plastic reduction initiatives is Asda introducing besides the refill stations?
What other plastic reduction initiatives is Asda introducing besides the refill stations?
Asda will remove plastic packaging from loose produce like mushrooms and cucumbers, and sell 'naked' flowers. The store will also feature new recycling facilities, including a reverse vending machine.
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