Kellogg partners with Bega in peanut-butter flavoured cereal

Australia’s iconic breakfast brand Nutri-Grain has delighted fans with the launch of a new flavor mash-up that’s set to take your cereal game to the next level. Nutri-Grain has joined forces with Bega Peanut Butter to create an epic flavor combination with a nutty twist. The limited-edition Nutri-Grain Bega Peanut Butter Flavor Cereal consists of the iconic malty crunch that we know and love, followed by a flavor hit of peanut buttery goodness.

Serving up an “epic taste explosion”, shoppers can grab a box for just $6.95 at Woolworths.

The new creation comes off the back of the Nutri-Grain x OAK Plus and Coco Pops x Golden Gaytime collabs.

“Australia went mad for our collabs last year, so we’ve upped the ante with another unstoppable collab,” Dan Bitti, Kellogg’s breakfast lead, said.

“We’ve brought together the malty-crunch and peanut pieces to bring Aussies something new, that up until now they could have only ever dreamed about.

Jacqui Roth, marketing manager, Spreads at Bega said: “We’re thrilled to be teaming up with Nutri-Grain. We can’t think of a butter brand to partner with as Bega Peanut Butter makes its debut in the cereal aisle.”

Meanwhile, KitKat has launched two new flavors inspired by the original café cookie; Byron Bay Cookies.

With the sweet treat collaboration of the summer, Aussies can now enjoy KitKat Inspired by Byron Bay Cookies – Milk Choc Chunk and Triple Choc.

Now on supermarket shelves across Australia, the new creation marks the confectionary brand’s exciting first collaboration with an Australian brand, paving the way in cookie creations with an iconic local player.

The new flavors are set to be a hit, with two options available to satisfy any and all chocolatey cookie cravings.

The Milk Choc Chunk will delight the biggest cookie lovers, with crisp wafer fingers covered in white choc, topped with cookie pieces on a milk chocolate base.

For those looking for an extra chocolatey hit, the Triple Choc has you sorted with milk chocolate-covered chocolate wafer fingers topped with crunchy cookie pieces.

“We’re so excited to introduce KitKat brand’s first Australian collaboration to the market, and thrilled that it’s with iconic and beloved local cookie maker Byron Bay Cookies,” Nestlé head of marketing – confectionery Joyce Tan said.

“We know Aussies will love these tasty additions to the range, and each bite is sure to transport them to their own beachside Byron Bay break.”