Kate Middleton’s brush is top-seller on Chinese site
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From high street brand Top Shop to tea retailer Twinings, UK retailers have been flocking to set up virtual shops on Alibaba’s business-to-consumer site Tmall, and the move appears to be paying off handsomely.
In 2014, sales of British products on Tmall.com surged 94 percent on-year, reflecting both increased supply – as more UK labels opened up sales channels – and growing demand among the country’s burgeoning middle class.
Tmall, China’s biggest e-commerce site, currently hosts over 130 UK companies, most of them in the apparel, food and baby products categories.
Questions & Answers
Q.Which specific types of products are most popular among the UK companies selling on Tmall?
Which specific types of products are most popular among the UK companies selling on Tmall?
Most of the 130 UK companies currently hosted on Tmall focus their sales in three main categories: apparel, food, and baby products. These product types appear to be driving much of the sales growth.
Q.What was the growth rate for sales of British products on Tmall in 2014?
What was the growth rate for sales of British products on Tmall in 2014?
Sales of British products on Tmall.com surged by 94 percent on-year in 2014. This significant increase reflects both an expanded supply of goods and heightened demand from Chinese consumers.
Q.How many British businesses currently have a presence on Tmall?
How many British businesses currently have a presence on Tmall?
Tmall, which is China's largest e-commerce site, currently hosts over 130 companies from the UK. These businesses have established virtual shops to access the Chinese market.
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