Karl Lagerfeld Macau hotel planned
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Fashion designer Karl Lagerfeld has announced plans to launch his own branded hotel chain.
He has already taken a first step in signing on to design a tower for the Lisboa Palace Hotel, planned to launch in Macau in 2018. Besides the Karl Lagerfeld Macau hotel, another tower in the complex is being designed by fashion peer Donatella Versace.
Lagerfeld’s company says it “in the process of studying other opportunities to open other properties around the world”.
Under the banner of Karl Lagerfeld Hotels & Resorts, his properties will include members’ clubs, restaurants and residential buildings, all under a licensing agreement with Amsterdam-based Brandmark Collective.
Lagerfeld’s contribution to the Lisboa complex features a statue of his cat Choupette at the entrance, while his own silhouette graces the room keys. In comparison, Versace’s design is more low key with the lobby decked out in gold trim and white marble, while the pool has mosaic tiles.
Both designers feature Chinese elements in their designs, with Lagerfeld weaving in Phoenix and peony emblems, and Versace focussing on dragon and chrysanthemum details.
Born in Germany 83 years ago, Lagerfeld has already collaborated with luxury Parisian hotel Le Crillon and the Metropole in Monaco, but his new business will involve his company designing entire hotels.
Questions & Answers
Q.Which company is responsible for the licensing agreement behind Karl Lagerfeld Hotels & Resorts?
Which company is responsible for the licensing agreement behind Karl Lagerfeld Hotels & Resorts?
The properties will operate under a licensing agreement with Brandmark Collective. This company is based in Amsterdam and is overseeing the expansion of Karl Lagerfeld's hotel brand globally.
Q.What is the expected opening year for the Lisboa Palace Hotel complex in Macau?
What is the expected opening year for the Lisboa Palace Hotel complex in Macau?
The Lisboa Palace Hotel, which includes the Karl Lagerfeld Macau hotel, is planned to launch in 2018. This project marks Lagerfeld's first step in his new branded hotel chain venture.
Q.How will Karl Lagerfeld's new hotel business differ from his previous hotel collaborations?
How will Karl Lagerfeld's new hotel business differ from his previous hotel collaborations?
His new business involves his company designing entire hotels, whereas he previously collaborated on aspects of luxury hotels like Le Crillon in Paris and the Metropole in Monaco. This signifies a larger scope of involvement.
Q.What specific design elements will Karl Lagerfeld include in his Macau hotel tower?
What specific design elements will Karl Lagerfeld include in his Macau hotel tower?
Lagerfeld's contribution to the Macau complex will feature a statue of his cat Choupette at the entrance and his silhouette on the room keys. He is also weaving Phoenix and peony emblems into his designs.
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