Juventus F.C. Partners Multi-Family Office to Grow Asia Fanbase
In this article (4)
Hong-Kong-based Raffled Family Office will become the football club’s regional partner in Asia under a three-year deal inked this week.
Under the partnership, the two sides will collaborate on a range of branding and marketing initiatives, and the Italian club’s first team will return to Asia, following visits to Singapore for friendly games in 2014 and 2019.
At a media briefing earlier this week, RFO founder and CEO Chi Man Kwan said there will also be opportunities for its ultra-high-net-worth clients, business partners, and employees to catch Champions League games involving the Italian champions and meet its stars.
Juventus opened its APAC marketing office in 2019, and like Raffles, has expressed a desire to grow its reach in Greater China.
Both our Club and Raffles Family Office share a solid synergy in our embracing and nurturing family legacy and heritage. We believe this partnership will undoubtedly support both brands’ aims to expand their horizons in Asia, Giorgio Ricci, chief revenue officer of Juventus, said in an announcement.
Founded in Hong Kong in 2016, Raffles Family Office currently has a 72-strong team across Hong Kong, Singapore, Taipei and Shanghai.
Juventus begins its defense of the Serie A title on Sunday with a visit from Sampdoria.
Questions & Answers
Q.What kind of activities will this partnership involve?
What kind of activities will this partnership involve?
The two sides will work together on various branding and marketing initiatives. The Italian club's first team will also return to Asia for the first time since 2019, following previous friendly game visits to Singapore.
Q.Who will benefit from this partnership's exclusive opportunities?
Who will benefit from this partnership's exclusive opportunities?
Raffles Family Office's ultra-high-net-worth clients, business partners, and employees will have chances to attend Champions League games involving Juventus and meet the team's star players.
Q.Where does Raffles Family Office currently operate?
Where does Raffles Family Office currently operate?
Founded in Hong Kong in 2016, Raffles Family Office currently maintains a 72-person team spread across several locations, including Hong Kong, Singapore, Taipei, and Shanghai.
Reader pulse
Is this a smart partnership?
16,507 votes so far