Jumbo China sets plan for more store
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Restaurant operator Jumbo Seafood has opened its first franchise in Mainland China, in the city of Fuzhou.
The move signals the onset of a period of Asian expansion for the brand, which has announced plans to open five to six new franchise outlets each year, targeting Shenzhen, other mainland cities, South Korea, Hong Kong, Macau and Indonesia.
The new 13,000sqft venue at the Dongbai Centre is Jumbo’s fourth franchised Jumbo Seafood restaurant since last year, and follows the recent opening of Jumbo Seafood in Taichung City.
Other targets for immediate expansion include Thailand and Singapore. A spokesperson for the brand noted:
“We project that Jumbo would add two new Jumbo Seafood outlets in Singapore – one Jumbo Premium Seafood outlet in Ion Orchard shopping mall and another potentially in the upcoming Jewel Changi – and one new Chui Huay Lim Teochew Cuisine outlet over the next 12 months.”
Jumbo operates 15 Jumbo Seafood restaurants across Asia.
Questions & Answers
Q.Which specific cities is Jumbo targeting for its new franchise outlets in Mainland China?
Which specific cities is Jumbo targeting for its new franchise outlets in Mainland China?
Jumbo China has already opened its first franchise in Fuzhou. It plans to target Shenzhen and other mainland cities for future expansion, alongside other Asian regions like Hong Kong and Macau.
Q.How many new franchise outlets does Jumbo China plan to open annually across Asia?
How many new franchise outlets does Jumbo China plan to open annually across Asia?
Jumbo China plans to open five to six new franchise outlets each year. These will be located across various Asian markets, including Mainland China, South Korea, Hong Kong, Macau, and Indonesia.
Q.Where in Singapore does Jumbo plan to open new outlets over the next year?
Where in Singapore does Jumbo plan to open new outlets over the next year?
Jumbo projects adding two new Jumbo Seafood outlets in Singapore, one at Ion Orchard shopping mall and another potentially in the upcoming Jewel Changi. They also plan one new Chui Huay Lim Teochew Cuisine outlet.
Q.How many Jumbo Seafood restaurants does the brand currently operate across Asia?
How many Jumbo Seafood restaurants does the brand currently operate across Asia?
Jumbo currently operates a total of 15 Jumbo Seafood restaurants across Asia. This number includes the newly opened franchise in Fuzhou and the one in Taichung City.