JR East’s Atre to open first shopping mall outside Japan in Taiwan
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The East Japan Railway is launching its first overseas shopping mall in Taiwan next month. The mall is opening under JR East’s station complex management subsidiary Atre, following an extended consideration of alternative international locations that included Thailand, Malaysia and the US. Taiwan was was chosen for its affinity with Japanese brands, which will occupy around 60 per cent of the mall’s 51 stores.
The mall will open in Taipei Nan Shan Plaza’s Breeze Center on January 10.
“We have no specific targets or plans at this point on how many shopping malls we want to develop outside Japan,” a spokesman for East Japan Railway said.
The firm has 29 malls to date within Japan.
Questions & Answers
Q.Which specific location in Taiwan has been chosen for Atre’s first international shopping mall?
Which specific location in Taiwan has been chosen for Atre’s first international shopping mall?
The new shopping mall, operated by JR East’s subsidiary Atre, will open in Taipei Nan Shan Plaza’s Breeze Center. This is the company’s first venture into overseas retail locations.
Q.What is the primary reason JR East selected Taiwan for its first shopping mall outside Japan?
What is the primary reason JR East selected Taiwan for its first shopping mall outside Japan?
Taiwan was chosen due to its strong affinity with Japanese brands. This preference is reflected in the mall's design, with approximately 60 per cent of its 51 stores being Japanese brands.
Q.Does JR East have specific expansion targets for developing further shopping malls outside of Japan?
Does JR East have specific expansion targets for developing further shopping malls outside of Japan?
No, a spokesman for East Japan Railway stated that the company currently has no specific targets or plans regarding the number of shopping malls it aims to develop outside Japan, beyond this initial venture.
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