Jollibee’s 250th store opened in North America
In this article (4)
Philippines fast food operator Jollibee is planning to hit 150 locations in the US within five years, up from its current 37. The company’s CEO Ernesto Tanmantiong said: “The fried chicken market in the US is quite huge. This is just the first leg of our journey, to be one of the major players in the fried chicken market.”
The company has also announced plans to open 100 additional stores in Canada, part of its strategy to become on of the world’s top five quick-service restaurants.
Jollibee operates 4300 stores in 20 countries, and has a portfolio of 14 brands.
Questions & Answers
Q.What is Jollibee's main strategic goal in North America?
What is Jollibee's main strategic goal in North America?
Jollibee aims to become one of the major players in the US fried chicken market. This is part of a broader strategy to grow into one of the world’s top five quick-service restaurants.
Q.How many new stores is Jollibee planning to open in Canada?
How many new stores is Jollibee planning to open in Canada?
Jollibee has announced plans to open 100 additional stores in Canada. This expansion forms part of their overall strategy to significantly increase their presence across North America.
Q.What is Jollibee's current store count in the US and what are their expansion plans there?
What is Jollibee's current store count in the US and what are their expansion plans there?
Jollibee currently operates 37 locations in the US. The company plans to increase this number to 150 locations within the next five years, focusing on the large fried chicken market.
Reader pulse
Is Jollibee's North American expansion target achievable?
18,908 votes so far