Jollibee’s 250th store opened in North America

Philippines fast food operator Jollibee is planning to hit 150 locations in the US within five years, up from its current 37. The company’s CEO Ernesto Tanmantiong said: “The fried chicken market in the US is quite huge. This is just the first leg of our journey, to be one of the major players in the fried chicken market.”

The company has also announced plans to open 100 additional stores in Canada, part of its strategy to become on of the world’s top five quick-service restaurants.

Jollibee operates 4300 stores in 20 countries, and has a portfolio of 14 brands.