Jollibee Winnipeg first Canadian foothold
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Filipino restaurant company and global fast-food chain Jollibee Foods Corporation (JFC) has opened its first Canadian outlet, Jollibee Winnipeg.
With 35 stores already in North America, it plans to continue its march into Canada with three more outlets next year, at Winnipeg Northgate, Scarborough, and Mississauga, to be followed by Edmonton in 2018.
In the US, it is also set to open its first store in the state of Florida, in Jacksonville, and its first store for Manhattan, New York.
“It has been a joy to see the happiness families experience when visiting our locations in the US, and we are thrilled to now bring that same feeling into Canada at such a festive time like this,” says JFC group president for north America and foreign franchise brands Jose Minana.
“Winnipeg is a fitting choice for Jollibee’s first Canadian store because it has largest density of Filipinos to the total population of the city,” says JFC North America VP/GM Maribeth dela Cruz.
JFC is currently the largest Asian restaurant company in market capitalisation, working in 12 markets including Brunei, China, Hong Kong, Singapore and Vietnam. It has 3236 stores globally, of which 1111 are Jollibee branded. Other brands in its portfolio are Burger King, Chowking, Greenwich, Hong Zhuang Yuanm Mang Inasal, Red Ribbon and Yonghe King.
JFC also has investments with the brands 12 Hotpot, Highlands Coffee, Pho 24, Dunkin Donuts in China, and US-based burger chain Smashburger.
Questions & Answers
Q.Why was Winnipeg chosen as the location for Jollibee's first Canadian store?
Why was Winnipeg chosen as the location for Jollibee's first Canadian store?
Winnipeg was selected because it has the largest density of Filipinos relative to the city's total population. This makes it a suitable initial location for the chain's expansion into Canada.
Q.What are Jollibee's immediate expansion plans for Canada?
What are Jollibee's immediate expansion plans for Canada?
After the first Winnipeg store, Jollibee plans to open three more Canadian outlets next year. These will be located in Winnipeg Northgate, Scarborough, and Mississauga, followed by Edmonton in 2018.
Q.How many Jollibee-branded stores does the company operate worldwide?
How many Jollibee-branded stores does the company operate worldwide?
Globally, Jollibee Foods Corporation operates 3236 stores across its various brands. Of this total, 1111 stores are specifically under the Jollibee brand name.
Q.What other restaurant brands does JFC own or invest in?
What other restaurant brands does JFC own or invest in?
JFC's portfolio includes brands like Burger King, Chowking, Greenwich, and Red Ribbon. They also hold investments in 12 Hotpot, Highlands Coffee, Pho 24, Dunkin Donuts in China, and US-based burger chain Smashburger.