Jollibee Sets Up Shop in Manhattan

Philippine fast-food restaurant chain Jollibee is opening its first Manhattan location next Saturday. The Jollibee Manhattan store will be the brand’s second store in New York State, and the 37th in the US. “We are excited to finally open our doors in the heart of bustling Manhattan, which is not just a centre of business and finance, but a major cultural and entertainment hub that receives millions of visitors from around the world each year,” said Jose Minana, Jollibee Foods Corporation’s (JFC) group president for North America.

“The diversity of the food culture and the fast pace of living here make it perfect for our new Jollibee store location.”

Maribeth dela Cruz, VP and GM at JFC North America expects the opening to draw long lines of customers.

To celebration the store, Jollibee will award free Chickenjoy for a year to the first 40 customers in line. Exclusive Jollibee Funko Pop! figures and other Jollibee collectibles will be up for grabs, too, to mark Jollibee’s 40th anniversary.

Jollibee operates in 20 countries, with more than 4200 stores globally. The first North America store was opened in 1998 in California.

JFC has an 85 per cent stake in US burger chain Smashburger, and has recently entered into an agreement with Mexican fast-casual restaurant chain Tortas Frontera for expansion.