Jollibee Foods to try Guam after a decade withdrawal
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Filipino fast-food giant Jollibee Foods plans to re-enter Guam this year after pulling out more than a decade ago as the islands went through an economic downturn.
Jollibee Foods assistant VP/head of international franchising Maxi Peralata Jr says it will open a restaurant in a strategic location in the fourth quarter, near Marine Corps Drive and Route 16/Army Drive in Dededo.
The outlet will be built within the Micronesia Mall compound, but this has not been confirmed by the mall’s management.
Peralta says a franchisee has been appointed. He has not disclosed the franchisee’s identity but says their partner has business interests in Guam and the Philippines.
Jollibee had two franchised restaurants on Guam and two on Saipan, but its Marianas presence ended with the economic downturn. Jollibee also had trouble competing with Guam players offering larger portions.
Internationally, Jollibee has 139 stores – 72 in Vietnam, 32 in the US, 19 in the Middle East, 13 in Brunei, two in SIngapore and one in Hong Kong.
Questions & Answers
Q.Why did Jollibee previously withdraw from Guam and the Marianas?
Why did Jollibee previously withdraw from Guam and the Marianas?
Jollibee pulled out of Guam and Saipan over a decade ago due to an economic downturn affecting the islands. The company also faced challenges competing with local Guam businesses offering larger food portions.
Q.Where will Jollibee's new restaurant in Guam be located?
Where will Jollibee's new restaurant in Guam be located?
The new restaurant will open in Dededo, in a strategic location near Marine Corps Drive and Route 16/Army Drive. It is planned to be built within the Micronesia Mall compound, though this awaits confirmation from the mall's management.
Q.When is Jollibee planning to open this new Guam location?
When is Jollibee planning to open this new Guam location?
Jollibee Foods plans to open its new restaurant in Guam in the fourth quarter of this year. Assistant VP Maxi Peralata Jr confirmed the opening timeline for the Dededo location.
Q.Has Jollibee appointed a franchisee for the new Guam outlet?
Has Jollibee appointed a franchisee for the new Guam outlet?
Yes, a franchisee has been appointed for the new Guam restaurant. Their identity has not been disclosed, but Jollibee confirmed the partner has existing business interests in both Guam and the Philippines.
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