Jollibee Expedites North American expansion
In this article (5)
Filipino fast-food chain Jollibee plans to expand its store network in North America to 250 by 2023.
Its parent company Jollibee Foods Corporation (JFC) said it is committing to further expand the brand in North America, having identified the region as a key growth market.
There are currently 46 Jollibee outlets in North America, with the first store opened in 1998 in California.
The expansion plan was announced at the inauguration of its new North American headquarters in West Covina, California on Friday. It says the new 28,000sqft headquarters will serve as a center of operations for Jollibee and its sister brands Chowking and Red Ribbon.
“The new Jollibee headquarters will ably support operations around North America in its quest to become a major fast-food player in the region,” says the company.
Jollibee has a restaurant network of more than 1400 at home and more than 230 elsewhere abroad.
Parent company JFC has more than 5800 restaurants in 35 countries globally, with recent investments including a joint venture to open Tim Wan Ho restaurants in China.
Questions & Answers
Q.What is the target number of Jollibee stores in North America by 2023?
What is the target number of Jollibee stores in North America by 2023?
Jollibee aims to increase its store network in North America to 250 outlets by the year 2023. This is part of the parent company's strategy to expand the brand significantly in the region.
Q.Where is Jollibee's new North American headquarters located?
Where is Jollibee's new North American headquarters located?
The new North American headquarters for Jollibee is situated in West Covina, California. This 28,000 square foot facility will also support the operations of sister brands Chowking and Red Ribbon.
Q.When did the first Jollibee store open in North America?
When did the first Jollibee store open in North America?
The first Jollibee store in North America opened in 1998, specifically in California. There are currently 46 Jollibee outlets operating across the region.
Q.How many restaurants does Jollibee's parent company operate globally?
How many restaurants does Jollibee's parent company operate globally?
Jollibee Foods Corporation, the parent company, operates more than 5800 restaurants across 35 countries worldwide. This includes their recent investment in a joint venture for Tim Wan Ho restaurants in China.
Reader pulse
Is Jollibee's North American expansion target achievable?
21,499 votes so far