Jollibee expands into Alberta eyeing 100 new restaurants

Jollibee Canada is continuing its expansion, opening its first store in Alberta this Friday, (August 16) at Edmonton.

The store will be the Philippine-founded fast-food group’s fifth store in Canada, as it sets out to build a network of 100 outlets there within five years.

The chain recently opened other locations in Winnipeg and the Greater Toronto Area where it says local consumers lined up for hours.

“Since opening locations in Scarborough and Mississauga over the past year, Jollibee Canada has been looking forward to serving Edmonton and making it easier for them to satisfy all of their Jollibee cravings,” said Maribeth Dela Cruz, president of Jollibee Foods Corporation North America.

“Although Jollibee is wildly popular among Filipino-Canadians, the brand also attracts a diverse mix of adventurous foodies, curious locals and families alike.”

She says that since the company announced plans to enter Canada it has received a high level of feedback from expatriate Filipinos across the country and others who have got to know the Jollibee brand in other countries it already operates, such as Vietnam, Singapore and parts of the US.

Jollibee is the flagship brand of Jollibee Foods Corporation’s 14 brands, which now has more than 4500 stores in 21 countries.