Audi Hong Kong opens Drivers experiential centre
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Audi Hong Kong has opened an experiential retail concept store focusing on technology and lifestyle.
The store, billed as the Audi Innovation Space, was unveiled earlier this year at Kowloon Tong’s Festival Walk. It uses digital technologies such as a VR experience to engage customers and offer new ways to experience the brand. The store supersedes the former Audi Kowloon Showroom in Tsim Sha Tsui, which was shuttered in June.
Audi will roll out the new experiential store concept at its other Hong Kong locations, beginning with a new outlet at The Elements in Tsim Sha Tsui later this month.
Audi’s exclusive distributor in the territory is Dah Chong Hong, which has provided sales and service on behalf of the brand for 20 years.
Questions & Answers
Q.Where is the new Audi experiential retail concept store located?
Where is the new Audi experiential retail concept store located?
The new Audi Innovation Space is located in Kowloon Tong, at Festival Walk. This technology and lifestyle-focused store offers digital experiences like VR to engage customers with the brand.
Q.Which Audi location has this new experiential store replaced?
Which Audi location has this new experiential store replaced?
This new store concept has replaced the former Audi Kowloon Showroom. That previous showroom, located in Tsim Sha Tsui, was closed down in June of this year.
Q.Will Audi introduce this new concept at other locations in Hong Kong?
Will Audi introduce this new concept at other locations in Hong Kong?
Yes, Audi plans to roll out this new experiential store concept to its other Hong Kong locations. The first of these will be a new outlet at The Elements in Tsim Sha Tsui, opening later this month.
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