Jollibee Becomes Brunei’s No.1 Fastfood Chain

Jun 20, 2025Updated Jun 20, 20251 min read

Chargé d’ Affaires, a.i Pete Raymond V. Delfin of the Philippine Embassy in Brunei Darussalam met with Jollibee Foods Corporation Assistant Vice President Rodel F. Alcantara, and Jollibee Country Head Christina R. Ward at the Embassy on 10 August 2018.

Mr. Alcantara and Ms. Ward paid a courtesy call on Chargé d’ Affaires Delfin to share information on the recent activities being undertaken by Jollibee Brunei.

The two executives discussed the positive business experiences of Jollibee in the country, having become the no. 1 fastfood chain in Brunei. Mr. Alcantara also said Jollibee’s operation in Brunei is currently the strongest among its international operations.

Mr. Alcantara delivered an invitation for Embassy officials to grace the opening of the 17^th Jollibee store in Brunei in October 2018.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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